Hail Transport PH, a new Transport Network Vehicle Service (TNVS), was officially launched on Monday, March 10. During the launch, Atty. Anton Inton, Head for Community Relations and Development, explained the concept behind "Hail." He stated that the term "hail" means "to call up," emphasizing that the app’s core difference lies in its focus on providing safe and reliable transportation. He highlighted that drivers and commuters would be the key factors in the app's success.
"We have a lot of options to cater to our clients, and we aim to provide proper service, not just addressing the gaps in the market," said Atty. Inton. He also emphasized that Hail Transport PH intends to compete with market leaders by offering competitive rates. Furthermore, incentives will be provided to drivers on a weekly or monthly basis to boost their income.
As a new player in the market, Hail Transport PH is committed to complying with government regulations, including the mandatory 20% discount for senior citizens and persons with disabilities (PWDs). The company plans to provide a guaranteed income for 500 drivers initially, with a target of 10,000 drivers in the future, after they comply with all requirements and regulations.
Currently, Hail Transport PH has onboarded 500 to 1,000 drivers, and once they meet the necessary government requirements, they will be deployed. The app also includes a 24-hour monitoring system to ensure safety and prevent any potential criminal activity. Hail Transport PH will bear the cost of the 20% discount for senior citizens and PWDs, requiring drivers to register the appropriate IDs.
"Drivers who fail to comply with the 20% discount policy for senior citizens and PWDs will face disciplinary action," Inton warned. He also mentioned that there will be cash-based transactions and that options would be available for those who lack access to banking services.
Engr. Enrico Tamayo, Chief Operating Officer, added that Hail is a 100% Filipino company, targeting the NCR, Region 3, and Region IV. "We aim to coexist with the existing market rather than directly compete with it," Tamayo said. He emphasized the importance of providing drivers with sustainable income and opportunities for those with cars sitting unused in their garages. Additionally, Hail will offer a luxury service where customers can pre-book weekly or monthly rides in advance.
Tamayo also pointed out the challenges of managing luxury vehicles used by proxy drivers, especially when serving high-ranking government officials or VIPs. He stressed that the company is focused on the character and attitude of its drivers, as these qualities will directly impact the reputation of Hail. However, Tamayo made it clear that drivers would not be restricted from using other ride-hailing apps.
Michael Delos Santos, Director for Business Development, shared that the Hail app has been in development for three years. "Although we expect some glitches, we are actively working to address them," Delos Santos said. He assured that the company is diligent in monitoring its drivers to prevent any issues with "proxy drivers." The company is also exploring innovative solutions used in other countries, such as drivers keeping folding bikes in their trunks.
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